Business Studies

Business Studies nurtures entrepreneurial and management skills, preparing students to navigate the complexities of running organizations. It fosters leadership, teamwork, and strategic thinking essential for success in today’s competitive business environment.

Overview

Business Studies examines the principles and practices of managing organizations. At Presidency PU College, students explore topics like business ethics, marketing, finance, and management.
One day in class, you might analyze a company’s business model and evaluate its market strategy. Another day, you’ll participate in group activities to create a business plan or conduct SWOT analysis.

Career Opportunities

Business Studies paves the way for careers in management, marketing, human resources, and entrepreneurship. It also prepares students for professional courses like MBA, CA, and company secretaryship. Many alumni go on to launch start-ups or take leadership roles in reputed organizations.

Learning Outcomes

Understand the fundamentals of business operations and management.
Apply knowledge of marketing, finance, and human resources to solve business challenges.
Develop ethical decision-making and problem-solving skills for real-world scenarios.
Build a strong foundation for higher studies in business administration, management, or entrepreneurship.

Syllabus Overview

Semester 1
Focus Areas: Fundamentals of Business
Nature and Scope of Business Forms of Business Organization: Sole Proprietorship, Partnership, Companies Business Environment: Internal and External Factors Introduction to Business Ethics
Key Takeaways: Build a foundation in understanding how businesses are structured and operate within dynamic environments.

Semester 2
Focus Areas: Management Principles
Functions of Management: Planning, Organizing, Staffing, Directing, Controlling Leadership and Motivation Theories Decision-Making Processes Business Communication and Negotiation Skills
Key Takeaways: Develop managerial skills and understand the principles that drive successful organizations.

Semester 3
Focus Areas: Business Operations and Marketing
Financial Management: Capital Structure, Sources of Finance Marketing Management: Product, Price, Place, Promotion Operations Management: Inventory, Logistics, Supply Chain Entrepreneurship and Start-ups
Key Takeaways: Gain practical knowledge of operations and marketing, with a focus on entrepreneurial ventures.

Semester 4
Focus Areas: Global Business and Corporate Strategies
International Business: Trends, Challenges, Opportunities Corporate Social Responsibility (CSR) and Sustainability Strategic Management: SWOT Analysis, Competitive Advantage Case Studies of Successful Businesses
Key Takeaways: Learn strategies for global business operations and corporate decision-making in a competitive environment.